{"id":9712,"date":"2025-09-22T05:16:38","date_gmt":"2025-09-22T09:16:38","guid":{"rendered":"https:\/\/saibumi.com\/en\/?p=9712"},"modified":"2025-09-22T05:16:39","modified_gmt":"2025-09-22T09:16:39","slug":"why-every-government-needs-linguists-in-their-communication-strategy","status":"publish","type":"post","link":"https:\/\/saibumi.com\/en\/why-every-government-needs-linguists-in-their-communication-strategy\/","title":{"rendered":"Why Every Government Needs Linguists in Their Communication Strategy"},"content":{"rendered":"\n

When governments make mistakes, it\u2019s often not about policies\u2014it\u2019s about words.<\/p>\n\n\n\n

This article is inspired by reporting from Tirto.id<\/strong>, an Indonesian media outlet known for its critical take on politics and society. While the examples come from Indonesia, the lessons apply to governments everywhere.<\/p>\n\n\n\n

\n\n\n\n

When a Metaphor Shakes a Nation<\/h3>\n\n\n\n

One of the most infamous moments in Indonesian political communication was the \u201cgecko versus crocodile\u201d<\/em> controversy. A police official once compared the country\u2019s anti-corruption commission (KPK) to a weak little gecko fighting against a powerful crocodile\u2014symbolizing the national police.<\/p>\n\n\n\n

What may have seemed like a simple metaphor quickly exploded into a national debate, sparking protests, social tension, and years of public distrust.<\/p>\n\n\n\n

It wasn\u2019t just a slip of the tongue. It was proof that in politics, words are never neutral\u2014and one poorly chosen phrase can ignite a crisis.<\/p>\n\n\n\n

\n\n\n\n

Why Communication Experts Aren\u2019t Enough<\/h3>\n\n\n\n

When political language backfires, the usual fix is to hire communication consultants. They train leaders to appear confident, polish their delivery, and manage stage presence.<\/p>\n\n\n\n

But according to Neneng Nurjanah<\/strong>, a lecturer in Indonesian language studies at UIN Syarif Hidayatullah Jakarta, governments don\u2019t just need communication experts\u2014they need linguists<\/strong>.<\/p>\n\n\n\n

\u201cEveryone claims to be a communication expert, but not every communication expert is a language expert,\u201d Neneng said in a 2025 podcast interview.<\/p>\n\n\n\n

The difference is crucial:<\/p>\n\n\n\n

    \n
  • Communication experts<\/strong> focus on how<\/em> something is said\u2014tone, style, body language.<\/li>\n\n\n\n
  • Linguists<\/strong> focus on what<\/em> is said\u2014the choice of words, the hidden meanings, and how those words shape public perception.<\/li>\n<\/ul>\n\n\n\n

    And in politics, it\u2019s often the words themselves\u2014not the delivery\u2014that cause damage.<\/p>\n\n\n\n

    \n\n\n\n

    Language as a Reflection of Society<\/h3>\n\n\n\n

    Language isn\u2019t just a tool to communicate. It reflects power, ideology, and social realities. Critical discourse analyst Norman Fairclough, often cited by Neneng, argues that behind every word or text lies hidden ideology.<\/p>\n\n\n\n

    That\u2019s why when a government official uses dismissive or arrogant language, the public doesn\u2019t just hear the sentence. They feel the inequality, superiority, or injustice implied in it.<\/p>\n\n\n\n

    This explains why political statements so often trigger backlash. In Indonesia, as in many countries, lawmakers, spokespersons, and leaders frequently stumble into controversy\u2014not because of ill intent, but because the words they choose carry unintended weight.<\/p>\n\n\n\n

    \n\n\n\n

    The Linguist\u2019s Anti-Blunder Toolkit<\/h3>\n\n\n\n

    So, how exactly can linguists help governments? Neneng offers practical advice that resonates globally:<\/p>\n\n\n\n

      \n
    1. Clarity first.<\/strong> Define your message before speaking. Ambiguity creates misinterpretation.<\/li>\n\n\n\n
    2. Use plain language.<\/strong> Citizens have diverse educational backgrounds. Simple words reach everyone.<\/li>\n\n\n\n
    3. Avoid harmful connotations.<\/strong> Words that demean or divide communities must be avoided.<\/li>\n\n\n\n
    4. Pause before speaking.<\/strong> Spontaneous remarks often reflect emotion, not reason. Reflection prevents blunders.<\/li>\n<\/ol>\n\n\n\n

      In practice, linguists could serve as advisors who review speeches, draft press releases, and even provide on-the-spot feedback before press conferences. Their role is to ensure that every word is intentional, culturally sensitive, and aligned with public trust.<\/p>\n\n\n\n

      \n\n\n\n

      Why This Matters Globally<\/h3>\n\n\n\n

      This isn\u2019t just an Indonesian phenomenon. Around the world, careless words from politicians spark outrage:<\/p>\n\n\n\n

        \n
      • In the United States<\/strong>, a single tweet can end a political career.<\/li>\n\n\n\n
      • In Europe<\/strong>, clumsy remarks about migration or identity often trigger protests.<\/li>\n\n\n\n
      • In Asia<\/strong>, one insensitive phrase can go viral within hours.<\/li>\n<\/ul>\n\n\n\n

        In the age of social media, political language spreads instantly\u2014and mistakes spread even faster. Governments can\u2019t afford to treat words as afterthoughts.<\/p>\n\n\n\n

        \n\n\n\n

        From Damage Control to Trust Building<\/h3>\n\n\n\n

        Ultimately, effective political communication isn\u2019t just about selling policies. It\u2019s about building trust<\/strong>. A government that constantly apologizes for verbal slip-ups loses credibility.<\/p>\n\n\n\n

        Hiring linguists may sound unconventional, but it\u2019s a simple, cost-effective way to prevent unnecessary crises and strengthen trust between governments and citizens.<\/p>\n\n\n\n

        As Neneng put it directly: \u201cThere are plenty of linguists out there, sir.\u201d<\/em> And it might be time for governments worldwide to start hiring them.<\/p>\n","protected":false},"excerpt":{"rendered":"

        When governments make mistakes, it\u2019s often not about policies\u2014it\u2019s about words. This article is inspired by reporting from Tirto.id, an Indonesian media outlet known for its critical take on politics and society. While the examples come from Indonesia, the lessons apply to governments everywhere. When a Metaphor Shakes a Nation One of the most infamous<\/p>\n","protected":false},"author":1,"featured_media":9713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[2,3,4,5,138,1253,12,14,1090],"tags":[2035,2040,2038,2039,2041,2037,2034,2036],"class_list":["post-9712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dont-miss","category-editors-picks","category-featured","category-featured-articles","category-indonesia-news","category-politics-governance","category-posts-just-in","category-top-posts","category-world-news","tag-communication-blunders","tag-communication-strategy","tag-government-communication","tag-linguists-in-politics","tag-political-communication","tag-political-discourse","tag-political-language","tag-public-trust"],"yoast_head":"\nWhy Every Government Needs Linguists in Their Communication Strategy - 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